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Webinar opportunity: Do You Know What You Don't Know?
Lees Summit, MO
03/25/2020 02:52 PM

Industry Research: Do You Know What You Don’t Know?

Many business people who have spent a decade or more in an industry are confident they know the strengths, weaknesses and opportunities their business faces. However, industries change, new competitors enter, and consumer preferences shift. Join us as we discuss industry research approaches to ensure you are staying on top of your game, whether you are an industry veteran, or looking to branch into new territory.

o   Gain a broader view of your industry and avoid confirmation bias

o   Evaluate your market and competitors by cultivating new sources

o   Develop a research plan that helps overcome information overload

baseline">  to register. Scroll to the April 7 date and you will get a Webex link to participate.                           

Donna Gordon
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